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2026 | Branding
Dirty Bird Wing Co. reintroduces a South Charlotte favorite, formerly D.D. Peckers, serving “Regulars and Irregulars” in South Charlotte since 2002. Known for 25+ fresh wing flavors, handmade bar food, and a lively game-day vibe, the restaurant needed a visual identity that matched its energy. This rebrand modernizes the look while honoring its neighborhood roots, creating a cohesive system across menus, signage, social media, and packaging, and positioning Dirty Bird as Charlotte’s go-to spot for wings, sports, and community.